AdSense Readiness Checklist | WRS Publisher Tools

AdSense readiness starts with reader value. A site that exists mostly as a shell for ads, affiliate links, or copied summaries is weaker than a site that helps readers solve a specific problem.

Core site checks

Content and navigation

Each important page has a clear purpose and useful original content.The homepage explains what the site offers, not only a list of links.Guide and tool pages include context, limits, and helpful next steps.Navigation is visible, consistent, and usable on mobile.

Trust and policies

Privacy policy, terms, disclaimer, contact route, and About page are present.The site does not pretend to be an official Google, Bing, or advertising-platform representative.Author/editorial information is present where it helps readers understand accountability.

Advertising setup

ads.txt is reachable at the site root if ads are used.Ad code appears only where appropriate and does not create fake empty ad placeholders.Ads do not overwhelm the first screen before the reader reaches meaningful content.

What to improve before review

Before submitting or resubmitting, remove placeholder sections, duplicate boilerplate, empty category pages, broken internal links, and pages that are primarily lists of outbound links without original explanation.

Official reference

Google's AdSense guidance says pages should have unique content that is relevant to visitors and provides a good user experience: Make sure your site's pages are ready for AdSense.

Important limitation

This guide is a practical publishing checklist. It does not guarantee indexing, ranking, AdSense approval, legal compliance, accessibility certification, or security. Always confirm current requirements in the relevant official tools and policy pages.