Site Trust Pages Checklist
Trust pages help readers understand who runs the site, how the site handles information, what limits apply, and how corrections or legal/privacy concerns can be raised.
Core trust pages
| Page | Purpose |
|---|---|
| About | Explains who publishes the site and what the site is for. |
| Contact | Provides an appropriate route for corrections, legal/privacy requests, accessibility issues, or business/editorial inquiries. |
| Privacy Policy | Explains data, cookies, ads, analytics, consent, and user privacy basics. |
| Terms | Sets conditions for using the site. |
| Disclaimer | Explains educational limits and prevents the site from sounding like professional advice where it is not. |
| Editorial Standards | Explains how content is prepared, reviewed, corrected, and updated. |
| Accessibility | Explains accessibility intent and how users can report barriers. |
Author and publisher context
Author pages can help where the site uses named authors or pen names. They should not invent credentials or imply professional licensing that does not exist.
Do not overstate trust
A trust page should make the site clearer, not make unsupported claims. Avoid fake endorsements, fake awards, fake review counts, or statements that imply official status with Google, Bing, AdSense, or other platforms.
Important limitation
This guide is a practical publishing checklist. It does not guarantee indexing, ranking, AdSense approval, legal compliance, accessibility certification, or security. Always confirm current requirements in the relevant official tools and policy pages.