Static Site Launch Flow
A static site launch should be calm and repeatable. The goal is to avoid broken links, mixed canonical signals, missing files, and weak pages before the site is submitted for indexing or ad review.
HTML, CSS, JS, images, favicon, 404 page, legal/trust pages, and ads.txt if ads are used.
HTTPS, www/non-www choice, folder URL vs index.html, and redirects.
List clean canonical URLs and reference the sitemap in robots.txt.
Submit in GSC and Bing WMT, inspect key URLs, and run link/sitemap checks.
Launch checklist
- Homepage and important index pages have substantial explanatory content.
- Navigation works on desktop and mobile.
- Internal links do not point to deleted, renamed, or index.html duplicate URLs.
- Legal/trust pages are reachable from the footer.
- sitemap.xml and robots.txt are reachable from the root.
- ads.txt is present where ad systems require it.
- Search Console and Bing Webmaster Tools are ready for sitemap submission.
Practical next step
After launch, run the Static Site Checker, Broken Link Checker, and Sitemap Quality Checker before submitting the site for review.
Important limitation
This guide is a practical publishing checklist. It does not guarantee indexing, ranking, AdSense approval, legal compliance, accessibility certification, or security. Always confirm current requirements in the relevant official tools and policy pages.